Industry – Hospitality
For MAZ Financial Education, we had the opportunity to develop a brand that provides orientation – visually, strategically, and in terms of content. From brand strategy and design system to logo development and a cross-media concept, a holistic brand identity was created. At its center: a logo that not only identifies but inspires. The stylized (A) stands for growth, development, and financial independence – as an upward arrow, a metaphor for the positive curve of an economic cycle. A symbol of economic momentum and personal progress. But the symbol is just the beginning: together with the founder, we shaped a brand identity that reaches young people where school ends – and real life begins.
With its three pillars – Monetization, Education, and Future Security – MAZ Financial Education forms a framework for a self-determined financial life. A socially relevant topic, translated into a design system built on clarity, structure, and progression. This identity is supported by a reduced, high-contrast color palette: deep black, stone grey, and light grey convey seriousness and structure, while a bold cyan blue adds accents – fresh, digital, forward-looking. The challenge: a concept that doesn’t lecture, but empowers. The solution: a visual system that works didactically and leaves a strong impression – cross-media, adaptive, and intentionally minimal.
