Industry – Traditional Baking Craft
Branding, packaging & visual storytelling – For Jami Pastéis, a Portuguese pastelaria with deep-rooted family baking tradition, we developed a holistic corporate design that visually unites craftsmanship, heritage, and indulgence. The brand identity blends traditional Portuguese elements such as azulejo patterns and warm, classic color tones with a clean, contemporary design system.
From logo development and packaging design to location branding, photography, showreels, social media concept, typography, color palette, and visual language – a modular and identity-rich brand world was created, one that resonates both emotionally and visually. Special attention was given to bridging culinary heritage with modern brand aesthetics – served with a love for detail.
